Every week, people from all over the world and from all different business niches contact me to ask for marketing tips tailored for small businesses. I always reply that I only have one answer — Digital Marketing. I am such a fan of digital marketing that I was excited writing this article for you. In this article, I will show you 5 quick tips that will help you scale your business through digital marketing.
First of all, let me explain why Search Engine Optimization is so essential. SEO or Search Engine Optimization is all about getting your website and your webpages listed in the search engine. When someone types in a search term related to your industry, you want to be displayed on the search results’ first page. The key here is to make sure you’re offering something of value to your potential customers. If you’re promoting your services or products, then it’s a no-brainer, but sometimes people go to the opposite extreme and try to sell their products or services without giving any thought to what the person will do when they click on the link to your site.
So how can you make your business stand out from the crowd and get your products and services noticed? There are many ways to do this, but one of the easiest methods is to use Social Media Optimization (SMO). Social Media Optimization is simply a way to promote your business using social media networks like Facebook, Twitter, YouTube, LinkedIn, etc. SMO is excellent because you can find out what people are looking for when you’re trying to sell your products online. If you know what people are actively searching for, it makes it much easier to market your product because it’s much more likely they’ll be interested in buying from you.
So how do you use Search Engine Optimization? First of all, you need a website. A website is your virtual office, and if you’re trying to sell something, you’d want to put it in front of as many people as possible. However, if you don’t have your website, launching a website is the top priority. Here are a few reasons why a website is the core of your online presence.
Once you have your website, the next step is to build an email list. It’s not as complicated as it sounds — you need to offer your visitors a free eBook or some giveaway, for example, to get them to sign up for your list. Of course, this doesn’t really answer the question — what are you going to send to your subscribers? Articles, content, and other educational resources add value to your community. And this is the point — your emails should never — ever — stop providing value.
So, what can you do to turn a visitor into a subscriber? There is a powerful option at our disposal — you can get them to opt-in using a landing page on your website. A landing page is a page on your website (a so-called “click by link”) that will take them to a page where they can “opt-in.” Many different affiliates offer gifts and incentives to those who will complete sign-up forms. A simple search on Google will show you several examples of this strategy.
Don’t forget to optimize your website — make sure to place the right keywords and keyword phrases in your pages’ content and the titles of your pages themselves. It is also recommended to place a primary keyword phrase in your website’s Meta tag on each page. Placing keywords in your website is vital because the search engines will index every page on your website, and as long as it has relevant content and meets basic SEO requirements, you will prosper.
These are only a few digital marketing tips for small businesses. Remember, you’re looking for proven tactics that will work for your business. Keep researching and testing new ideas until you find something that works. And remember that while it’s good to have many tactics at your disposal, sometimes it’s better to limit your efforts to two or three main strategies. That way, you’ll be able to focus on making those tactics work for you.