One of the Internet’s most powerful marketing tools is building an audience with a Facebook group. An added benefit is your group will continue to grow organically, as Facebook will continually help add more people to your network by suggesting your group to users. When your audience becomes active, they will refer your group to friends and family furthering your organic reach. There is no greater reward than to see customers referring others to your brand.
Facebook groups are similar to other social media sites in that they all allow you to connect with your audience and give them opportunities to become engaged in what you have to say. Groups are different, though, because they are designed to help you grow your business while increasing your engagement with your audience. If you haven’t taken advantage of groups in the past, now is the time! Take the following tips to help you use this powerful online marketing tool to grow your business faster!
It is no secret that word of mouth marketing is and always will be a powerful ally in your marketing arsenal. Your Facebook group will function as a tool to coordinate your word-of-mouth promotions. Similar to most strategies, the main goal is to influence organic engagement and participation. And when it comes to the price tag of free, it is hard to beat.
Facebook groups can be automated extensively. Sending invitations and posting content can easily be scheduled and executed with tools. If you are wondering how to start, reach out to us today!
Edward Pinela III, MBA, is Founder and CEO at Lightray Solutions, a global service agency providing digital marketing, graphic design, websites, and mobile app development services.
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