One question often asked by newcomers to website design and development is why website maintenance is so essential? The simple answer is that a well-maintained website attracts more traffic than a boring static page with no purpose. Websites are constantly updated, and visitors do not want to waste their time visiting a site that doesn’t have anything to show them. So what should I keep in mind when asking myself, “Why should I maintain my website?” This article will highlight some common myths and misconceptions around websites and offer six answers to the same question – “Why should I maintain my website?”
Some people believe that website maintenance is unnecessary, seeing how there are already many security measures designed to secure a website from cybercriminals. However, the reality is that without maintenance, websites are more prone to hacking attacks. Hackers use website vulnerabilities to gain access to your website and make changes – sometimes severe ones. Website security measures such as cross-site scripting, cookies, secure virtual connections, and URL encryption can prevent hacking attacks, but they cannot protect a website completely.
To achieve this, it’s vital to maintain your website regularly – at least once a week. Keep your website up-to-date with all the latest security updates, security fixes, and improvements; make sure your website has a clean design; make sure your website offers the most relevant information to your target audience. Be sure that you maintain your website according to a website maintenance schedule.
One of the most effective ways you can make sure you keep your website maintenance schedule on track is by keeping track of the various changes that your business makes to your site. This can be achieved by creating and maintaining a ‘changes’ page on your website. Whenever any changes are made to your website (for example, if you decide to add a new product line or a new feature), you should update your ‘changes’ page so that your visitors are informed about it. It also makes sure that you don’t miss out on any critical deadlines. For example, it will be a great idea to mark down the date on which essential changes to your site will take effect.
Another great way to ensure that your website maintenance schedule stays on track is by enrolling in a managed hosting plan. This will allow you to pay a minimal monthly fee to a web hosting company, and they will take care of all the maintenance and updating tasks for you. They will also help you stay on top of all the technical stuff – for example, they might be able to set up a DNS server and set up a cPanel on your site for you. This way, you will not have to know anything about HTML or any other code. Your managed hosting plan provider will handle all of these things for you, allowing you to spend more time focusing on marketing your website and less time on making sure it’s running correctly.
Overall, it really comes down to this – the technical things matter. No matter how much we try to avoid costs, in this case, the price is well worth it, seeing how globally, 30,000 websites are hacked daily. Website maintenance will bring you peace of mind knowing your customer data is safe and secure. Not only that, spending more time tweaking your layout and adding new pages – after all, great content is what attracts visitors – is usually included with Website Maintenance Plans. Spend your money on a great website maintenance plan to allow you to focus on marketing your site instead of doing all the maintenance.
Website maintenance began as a way to ensure websites stayed updated with the newest technologies. Due to increasing hacking, threats now encompass website backups, data security, and other preventative measures to keep your website and customer data safe from threats. What was once a nice to have has converted into a must-have business operation.
Edward Pinela III, MBA, is Founder and CEO at Lightray Solutions, a global service agency providing digital marketing, graphic design, websites, and mobile app development services.
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